Matthew Noreen

Owner and Lead Viticulturist at King's Ranch Water 2 Wine Services

Matthew Noreen, Owner and Lead Viticulturist

My Heart Behind King's Ranch

At King's Ranch, my passion runs deeper than the soil we work. I believe in real connections with the folks who trust us to bring their vineyard dreams to life. Nothing beats sitting down with a grower, hearing their vision, and rolling up my sleeves to make it happen. Every vineyard tells a story, and I take pride in shaping that story with care, grit, and precision.

Seeing a vineyard thrive, knowing we had a hand in its success, that's what fuels me. This isn't just business; it's a calling. It's about building trust, delivering quality, and treating every client like family. That personal touch is the backbone of King's Ranch, and it's what sets us apart.

My Journey

With over a decade in viticulture and vineyard consulting, I've walked the rows, studied the soil, and learned what it takes to grow grapes that make exceptional wine. My hands-on experience covers everything from soil analysis and irrigation to pest control and sustainable practices. I don't just offer advice. I offer solutions that work for your land and your goals.

My roots in agriculture run deep. From tending cows, goats, pigs, chickens, and gardens to cultivating premium vineyards and vibrant plumeria, every detail reflects my devotion to the land and its blessings. After years in farming, I committed myself fully to San Diego wine grapes.

I trained under some of the best:

  • Viticulture and Soil Science at Mt. San Jacinto College, guided by UC Davis standards and Greg Pennyroyal of Wilson Creek
  • Enology at MiraCosta College under Jim Hart, a respected winemaker behind Volcan, Hart, and Milagro wineries

Today, I lead vineyard installations, consulting, and management across South Riverside and North, and East County San Diego, overseeing more than two dozen thriving vineyards, large and small.

My Promise

At King's Ranch, we live by one simple truth: Quality Over Quantity. Every vine matters. Every detail counts. When I'm not checking rows for health and balance, I'm soaking in the beauty of the land, grateful for the work God's given me.

Guided by my Lord and Savior, Jesus Christ, I bring hands-on expertise and unwavering care to help you grow exceptional grapes and craft wines that tell your story. My mission is simple: help you grow local, quality wine grapes done right from the start.

Get in Touch

I'm glad to help. Give me a call at (760) 695-7022. Didn't catch me? Shoot me a text. I'm probably out in the vineyard, boots in the dirt, and reception's not the best. Leave a voicemail and I'll get back to you as soon as I'm off the rows.

You can also reach me by email at [email protected].